Matthew Bertulli
Founded 4 companies. 1 great exit, 1 meh exit, still running 2. — Writing on growth, competitive strategy & leadership. — Founder/CEO @ Lomi & Pela Case
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Everything you could ever say has probably already been said before. If you're going to create content of any kind, it is the context that matters most. People are going to conne...
5 years ago I wrote the first angel check into a company called Pela Case. We started out bootstrapping and became venture-backed. Today we’re on track to have our first 9 figur...
Most entrepreneurs think a regular all-hands meeting is about sharing information or being inspiring. They are about so much more. I believe they are an opportunity for gratitud...
What’s my favorite question to ask? → What would need to be true for [insert statement/outcome]? It has fundamentally changed our business many times over. A short thread on wh...
I love succinct, easy to digest principles. In my role as CEO, these are the 5 principles I’ve used the most to guide our team as we’ve rapidly scaled the business. I have so man...
In the last 5 years Pela has done well north of $100M in DTC sales largely because of the work our in-house marketing team does. These are the first 5 hires I made and why I made...
What is “performance branding”? How do you blend branding (value creation) + selling (value capture)? Here are 18 video examples from Pela’s library. By no means are these “the...
Want to improve your hiring? Ask better questions. Here are 14 of my favorite interview questions we ask every candidate. What’s missing? What are your best questions? 👇
Why do I believe recycling is the biggest lie of the last 50 years? Give me a few minutes of your time and I’ll drop some nuggets (wrapped in plastic of course) in this thread. 👇