Matthew Bertulli
Founded 4 companies. 1 great exit, 1 meh exit, still running 2. — Writing on growth, competitive strategy & leadership. — Founder/CEO @ Lomi & Pela Case
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10 books that'll teach you more about business than a $150k College degree:
In the last 10 years I've: • Sold my agency to Private Equity • Scaled Pela Case/Lomi to a 100+ person team • Raised $50m in Venture Capital I've done agency AND product scaling....
In 2021 we launched Lomi: • ~20k units ($9m) sold in
Starting a business is nerve-wracking. The worst part? The highs and lows are agonizing. Here are 17 lessons about being an entrepreneur I wish I knew sooner:
Since 2018, Pela Case has made >$100m in DTC sales. This is largely due to a great marketing team. Here's how I built the Pela Case team with my first 5 hires as we grew from $1...
Want to build a $10+ million business? You need to have a LOT of ideas to feed the creative machine… which feeds the marketing machine… which feeds growth… Here’s my framework...
14 interview questions to save you a TON of money in hiring mistakes. Hiring the wrong person can be one of the most costly things you do. These questions will help you dodge som...
Everyone says they hate meetings. After 15 years as an entrepreneur and CEO, I now believe they are a growth lever. Here is my “cheat sheet” to running 10x better meetings. 👇🧵
11 out of 10 people told me this was a terrible idea… But in 2021 we launched Lomi and sold ~20,000 units ($9 million) in < 60 days. This is how we came up with a great idea (Lom...
99% of entrepreneurs today haven’t lives through a recession. I’ve lived through 3. If you want to keep your business alive during uncertain times, ask yourself these 12 questi...
What do CEO’s actually do? 7 areas every CEO should invest their time in. Without the BS and “woo-woo”. ** In my humble opinion as someone who has built multiple companies and t...
Asking better questions is always important, but during a recession we must adapt our operating principles and focus on slightly different things. Reducing unnecessary costs is ob...