Matthew Bertulli
Founded 4 companies. 1 great exit, 1 meh exit, still running 2. — Writing on growth, competitive strategy & leadership. — Founder/CEO @ Lomi & Pela Case
عرض في 𝕏سلاسل التغريدات
What stands out as the most memorable marketing campaign you experienced? Could be a video, ad, IRL. Don’t say Apple 1984 ad if your weren’t a grown ass person then :)
I believe investing in relationships to be one of the best asset classes for long term wealth creation. For this post, wealth = more than just $. Here’s my experience (a short st...
Entrepreneurs that want to help with climate change. It isn’t as hard as you think. There’s really only 5 meta-activities we humans do that are responsible for the bulk of GHG emi...
A short follow up to @TaylorHoliday and @andrewjfaris podcast on their top 3 mistakes as CEO’s. I’ve been in the CEO seat for 15 years across 2 companies. 1 agency & 1 product co...
Our main Lomi 'hero' video now has more than 80M views. The retargeting audience on this 1 video alone is massive. This is the copywriting framework we used to make it. 👇
If I was to start a new company right now, my default approach is to create a completely new category. In this short thread I’ll share the 1 question I ask to start finding a new...
One of the hardest lessons learned in business is this. [A short thread on building high performance teams] 👇
2021 feels like the year climate action became main stream. Maybe it was COP 26, or maybe it was the record amounts of investment. Whatever the reason, as an entrepreneur buildi...
I write a ton of copy. The majority of what you see from Pela has my fingerprints on it. (and my team of course) This is one of the simple frameworks we use for writing sales co...
Just admit it, you love best practices. I know I sure do. It’s so much easier to just copy what works for someone else than to do the truly uncomfortable...something rarely done....
DTC/Consumer brands love to give money to Facebook & Google. But for some reason we don’t like to pick up the phone and build partnerships with other brands. Here’s why I think p...
You’re going to be faced with an uncomfortable amount of challenges building your business. You can make it easier by adopting an already established operating system like EOS. T...