Katelyn Bourgoin
"The Customer Whisperer" / I reveal the hidden reasons why people buy 🧠 49,300 smart marketers read my newsletter on buyer psychology
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Love him or hate him, @elonmusk gave a masterclass on Price Anchoring last week Did you notice? [A thread 🧵]
You need a new phone Phone A claims “20-hour battery life” Phone B claims “All-day battery life” Which one do you choose? You likely choose B and there’s a reason Let’s talk ab...
Geeky Brain Fact 🧠 Humans—including you—are highly competitive by nature We're wired to compete and... When others appear to be doing better than us, we "compare and despair" S...
It sucks when your website doesn't convert It sucks even worse when a tiny copy change could have increased conversions by 30% (or even 300%) A/B testing can help you stop losing...
Coinbase recorded 20M visits in 1 minute 🤯 It was their most successful ad campaign ever It worked because the ad was different from 100s of others. Here's the story:
I started publishing regularly to LinkedIn 4 months ago Today I found out I've been named one of the Top 200 LinkedIn Creators What's my secret?
If you’re a startup, hire marketers who are fire-starters (Not flame-feeders) What’s the difference? I'll tell you...
What is the most powerful word you can use in your marketing copy?
I run a $400K/year business with 0 employees Here are 7 lesser-known tools I use to get more done in less time:
There are 92 days left in 2022 Are you on track to reach your annual revenue goal? If not, we need to talk about.... buying triggers
Let’s play a game It's called Brainy Battles 🧠 How it Works: 1. We compare 2 marketing assets—like product pages—and explain how each brand uses buyer psychology concepts to dri...
Which one would you choose? A) $120 per night without breakfast B) $135 per night with breakfast C) $200 per night with breakfast for the royal bedroom villa You likely chose C....