In 2013, Yahoo had the chance to buy Netflix for $4 Billion.
Instead, their 37-year-old CEO chose to buy a dying blog site.
Today, Netflix is worth over $400 BILLION. And the blog?
Here's why critics still call it 'The Netflix Curse': 🧵 x.com
Instead, their 37-year-old CEO chose to buy a dying blog site.
Today, Netflix is worth over $400 BILLION. And the blog?
Here's why critics still call it 'The Netflix Curse': 🧵 x.com
Let's go back to 2013.
Yahoo was struggling.
Google dominated search.
Facebook owned social.
They needed a bold move to stay relevant. x.com
Yahoo was struggling.
Google dominated search.
Facebook owned social.
They needed a bold move to stay relevant. x.com
Enter Marissa Mayer:
The 37-year-old former Google executive hired to save Yahoo.
But she was about to make a decision that would haunt tech history.
At the time, Netflix was transforming entertainment: x.com
The 37-year-old former Google executive hired to save Yahoo.
But she was about to make a decision that would haunt tech history.
At the time, Netflix was transforming entertainment: x.com
• Had just launched "House of Cards"
• 36 million subscribers worldwide
• Pioneer in streaming technology
• Revolutionary subscription model
The future of TV was clear. And Netflix was leading the charge. x.com
• 36 million subscribers worldwide
• Pioneer in streaming technology
• Revolutionary subscription model
The future of TV was clear. And Netflix was leading the charge. x.com
Yahoo had the resources: $5 billion in cash reserves.
Netflix's asking price? Just $4 billion.
For perspective: That's what Netflix now spends on content in just a few months.
But Mayer saw things differently... x.com
Netflix's asking price? Just $4 billion.
For perspective: That's what Netflix now spends on content in just a few months.
But Mayer saw things differently... x.com
Instead of Netflix, she chose Tumblr.
Price tag: $1.1 billion
Her reasoning? Tumblr would bring young users to Yahoo's aging platform.
It was like choosing a bicycle over a rocket ship.
And the consequences were devastating: x.com
Price tag: $1.1 billion
Her reasoning? Tumblr would bring young users to Yahoo's aging platform.
It was like choosing a bicycle over a rocket ship.
And the consequences were devastating: x.com
While Tumblr's user base declined: Netflix exploded.
From 36 million subscribers in 2013 to over 230 million today.
Original hits like Stranger Things and The Crown transformed how we consume media.
Traditional networks scrambled to catch up... x.com
From 36 million subscribers in 2013 to over 230 million today.
Original hits like Stranger Things and The Crown transformed how we consume media.
Traditional networks scrambled to catch up... x.com
The numbers tell the story:
Netflix today:
• $40 billion+ annual revenue
• Available in 190+ countries
• Cultural phenomenon status
• Changed how shows are made
Meanwhile, Yahoo's fate? x.com
Netflix today:
• $40 billion+ annual revenue
• Available in 190+ countries
• Cultural phenomenon status
• Changed how shows are made
Meanwhile, Yahoo's fate? x.com
By 2017, Yahoo sold to Verizon for $4.48 billion.
Yes, you read that right.
The entire company sold for about what Netflix was worth in 2013.
This wasn't just a missed opportunity. It was a masterclass in failed vision.
The "Netflix Curse" became a warning in Silicon Valley: x.com
Yes, you read that right.
The entire company sold for about what Netflix was worth in 2013.
This wasn't just a missed opportunity. It was a masterclass in failed vision.
The "Netflix Curse" became a warning in Silicon Valley: x.com
When companies play it safe, they die slowly.
While Netflix took bold risks on streaming and original content...
Yahoo chose the comfortable path.
One soared. One disappeared.
But here's what most people miss:
While Netflix took bold risks on streaming and original content...
Yahoo chose the comfortable path.
One soared. One disappeared.
But here's what most people miss:
This wasn't just about buying Netflix.
It was about understanding where technology was headed.
Netflix saw streaming would change everything.
Yahoo couldn't see past their homepage.
The lesson? x.com
It was about understanding where technology was headed.
Netflix saw streaming would change everything.
Yahoo couldn't see past their homepage.
The lesson? x.com
In tech, the biggest risk is not taking one.
While Yahoo protected their past...
Netflix built the future.
They didn't just stream content.
They transformed how we interact with technology. x.com
While Yahoo protected their past...
Netflix built the future.
They didn't just stream content.
They transformed how we interact with technology. x.com
The real lesson isn't just about missed opportunities.
It's about seeing where tech is heading.
While Yahoo lived in the past, Netflix saw the future:
A world of programmable, connected systems.
Today, we're at that inflection point again...
It's about seeing where tech is heading.
While Yahoo lived in the past, Netflix saw the future:
A world of programmable, connected systems.
Today, we're at that inflection point again...
APIs are doing to business what streaming did to entertainment:
• Making everything programmable
• Enabling automation
• Creating new models
Most will miss this shift, just like Yahoo did.
Winners will be those who get it. x.com
• Making everything programmable
• Enabling automation
• Creating new models
Most will miss this shift, just like Yahoo did.
Winners will be those who get it. x.com
Technology isn't just changing things.
It's rebuilding entire industries from the ground up.
The question is: Will you be Yahoo or Netflix? x.com
It's rebuilding entire industries from the ground up.
The question is: Will you be Yahoo or Netflix? x.com
Want more on becoming the future of tech? ⏩
• Join our 300K+ community apidays.typeform.com
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The future's connected. 🌐
Become part of it...
• Join our 300K+ community apidays.typeform.com
• Follow @BaptisteVicini for more on APIs, tech, and the future of AI.
• Repost for your network if you found it helpful! ♻️
The future's connected. 🌐
Become part of it...
I am Baptiste Parravicini:
• Tech entrepreneur & API visionary
• Co-founder of apidays, world's leading API conference
• Passionate about AI integration & tech for the greater good
Follow for insights on how APIs are connecting our future
Repost for your network 🔄:
• Tech entrepreneur & API visionary
• Co-founder of apidays, world's leading API conference
• Passionate about AI integration & tech for the greater good
Follow for insights on how APIs are connecting our future
Repost for your network 🔄:
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