In 2014, Elon "gave away" Tesla's secrets to BWM.
Everyone thought he was crazy.
But this "act of charity" was actually the most ruthless business move in corporate history.
Here's why BMW never saw it coming: 🧵 x.com
Everyone thought he was crazy.
But this "act of charity" was actually the most ruthless business move in corporate history.
Here's why BMW never saw it coming: 🧵 x.com
BMW was ready to dominate electric vehicles (EVs) in Europe:
They had the brand.
They had the engineering.
They had the perfect strategy.
But they made one fatal assumption about Elon's "gift."
It all started with a $5 billion bet: x.com
They had the brand.
They had the engineering.
They had the perfect strategy.
But they made one fatal assumption about Elon's "gift."
It all started with a $5 billion bet: x.com
While BMW was signing battery contracts...
Elon announced the Gigafactory - a facility designed to produce more batteries annually than the entire WORLD did in 2013.
But that wasn't even his boldest move... x.com
Elon announced the Gigafactory - a facility designed to produce more batteries annually than the entire WORLD did in 2013.
But that wasn't even his boldest move... x.com
On June 12, 2014, Elon published a blog post titled:
"All Our Patents Belong to You"
He announced Tesla would give away ALL their patents for free.
The automotive world thought he'd lost his mind.
But there was genius behind the madness: x.com
"All Our Patents Belong to You"
He announced Tesla would give away ALL their patents for free.
The automotive world thought he'd lost his mind.
But there was genius behind the madness: x.com
See, Tesla had 2 problems:
• The EV market was too small
• No one was building charging stations
Elon realized: Tesla couldn't win alone.
They needed to grow the entire market.
So he did something unprecedented: x.com
• The EV market was too small
• No one was building charging stations
Elon realized: Tesla couldn't win alone.
They needed to grow the entire market.
So he did something unprecedented: x.com
He weaponized generosity.
By giving away patents, Tesla:
• Encouraged others to build EVs
• Expanded charging infrastructure
• Made their technology the standard
While BMW focused on protecting IP, Elon was playing a bigger game: x.com
By giving away patents, Tesla:
• Encouraged others to build EVs
• Expanded charging infrastructure
• Made their technology the standard
While BMW focused on protecting IP, Elon was playing a bigger game: x.com
The Gigafactory wasn't just about batteries.
It was about scale.
While competitors used Tesla's patents to catch up, Elon was already building an empire that could produce batteries cheaper than anyone else.
The "gift" was actually a trap: x.com
It was about scale.
While competitors used Tesla's patents to catch up, Elon was already building an empire that could produce batteries cheaper than anyone else.
The "gift" was actually a trap: x.com
Tesla's patents got others to invest billions in EV tech.
But without Tesla's scale, they couldn't compete on cost.
BMW learned this the hard way:
• Tesla's battery cost: $187/kWh
• BMW's battery cost: $280/kWh
The gap only grew wider:
But without Tesla's scale, they couldn't compete on cost.
BMW learned this the hard way:
• Tesla's battery cost: $187/kWh
• BMW's battery cost: $280/kWh
The gap only grew wider:
By 2016, Tesla was producing batteries 60% cheaper than competitors.
The patent "giveaway" had:
• Made Tesla's tech the standard
• Got others to validate the market
• While Tesla built an insurmountable cost advantage
Pure strategic brilliance.
But here's what everyone missed:
The patent "giveaway" had:
• Made Tesla's tech the standard
• Got others to validate the market
• While Tesla built an insurmountable cost advantage
Pure strategic brilliance.
But here's what everyone missed:
This wasn't just about beating BMW.
Elon proved something far more valuable:
In the digital age, openness beats secrecy.
Today's winners don't hoard technology...
Elon proved something far more valuable:
In the digital age, openness beats secrecy.
Today's winners don't hoard technology...
They share it strategically to:
• Build ecosystems
• Set standards
• Create network effects
While maintaining key competitive advantages in scale & execution.
This is why understanding emerging tech isn't enough...
• Build ecosystems
• Set standards
• Create network effects
While maintaining key competitive advantages in scale & execution.
This is why understanding emerging tech isn't enough...
True innovation comes from seeing the bigger picture:
How technology can create value through collaboration, not just competition.
We're entering an era where success comes from:
• Strategic openness
• Technology serving human progress
Not just driving efficiency...
How technology can create value through collaboration, not just competition.
We're entering an era where success comes from:
• Strategic openness
• Technology serving human progress
Not just driving efficiency...
Want more on becoming the future of tech? ⏩
• Join our 300K+ community apidays.typeform.com
• Follow @BaptisteParravicini for more on APIs, tech, and the future of AI.
• Repost for your network if you found it helpful! ♻️
The future's connected. 🌐
Become part of it...
• Join our 300K+ community apidays.typeform.com
• Follow @BaptisteParravicini for more on APIs, tech, and the future of AI.
• Repost for your network if you found it helpful! ♻️
The future's connected. 🌐
Become part of it...
I am Baptiste Parravicini:
• Tech entrepreneur & API visionary
• Co-founder of 'apidays', the world's leading API conference
• Passionate about AI integration & tech for the greater good
Follow for insights on how APIs are connecting our future
Repost for your network 🔄:
• Tech entrepreneur & API visionary
• Co-founder of 'apidays', the world's leading API conference
• Passionate about AI integration & tech for the greater good
Follow for insights on how APIs are connecting our future
Repost for your network 🔄:
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