I've made $3.7M from email marketing without spending a dime on ads.
Most "email experts" overcomplicate it.
I keep it simple.
Here's my exact playbook:
↓
Most "email experts" overcomplicate it.
I keep it simple.
Here's my exact playbook:
↓
The raw numbers first:
- 200K subscribers
- 55% open rate (avg: 21.5%)
- $3.7M in revenue
- 89% profit margin
- $0 spent on ads
No luck or magic required.
Just systems that work.
- 200K subscribers
- 55% open rate (avg: 21.5%)
- $3.7M in revenue
- 89% profit margin
- $0 spent on ads
No luck or magic required.
Just systems that work.
People think a bigger list = more money.
They obsess over:
- Fancy automation flows
- Complex sequences
- List size
Meanwhile, you can make a lot of money by solving *real* problems for real people.
They obsess over:
- Fancy automation flows
- Complex sequences
- List size
Meanwhile, you can make a lot of money by solving *real* problems for real people.
The secret is in the content.
Write to attract buyers, not tire-kickers.
- No "7-figure secrets"
- Or how to "hack your way to success"
That content is for bottom feeders.
You want to create pure value that matches what people actually need.
Write to attract buyers, not tire-kickers.
- No "7-figure secrets"
- Or how to "hack your way to success"
That content is for bottom feeders.
You want to create pure value that matches what people actually need.
My very simple system:
1. One tactical newsletter/week
2. Simple text format
3. Short, punchy subject lines
4. Stories that teach
5. One clear next step
6. Show up at the same day/time
Consistency over complexity.
1. One tactical newsletter/week
2. Simple text format
3. Short, punchy subject lines
4. Stories that teach
5. One clear next step
6. Show up at the same day/time
Consistency over complexity.
The data I've collected doesn't lie.
Here's what testing revealed:
1. Short emails beat longer ones
2. Weekly beats daily
3. Honest subject lines > clever clickbait
4. Stories sell, case studies bore
These aren't opinions — they're results.
Here's what testing revealed:
1. Short emails beat longer ones
2. Weekly beats daily
3. Honest subject lines > clever clickbait
4. Stories sell, case studies bore
These aren't opinions — they're results.
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