Crypto has been waiting for a breakout SocialFi app that propels it into the mainstream.
That app has arrived.
Introducing: Focus, a true crypto social network.
Here's everything you need to know about Focus plus the massive social airdrop that is coming soon 🧵
That app has arrived.
Introducing: Focus, a true crypto social network.
Here's everything you need to know about Focus plus the massive social airdrop that is coming soon 🧵
Focus is a new type of social network that mixes crypto speculation, social media, and generative AI.
Focus introduces new ways for creators to monetize and leverages a new kind of viral mechanic called the Social Airdrop to maximize retention and solve the cold-start problem.
Focus introduces new ways for creators to monetize and leverages a new kind of viral mechanic called the Social Airdrop to maximize retention and solve the cold-start problem.
Focus is built from the ground up on the state-of-the-art DeSo blockchain, backed by Sequoia, Andreessen Horowitz, and Coinbase.
An app like Focus is only possible on DeSo as its the only blockchain that enables storage-heavy apps to scale to billions of users.
An app like Focus is only possible on DeSo as its the only blockchain that enables storage-heavy apps to scale to billions of users.
In order to attract early users, Focus is introducing a new airdrop model called the Social Airdrop.
With Focus, you get $FOCUS tokens in direct proportion to how much influence you have on external social networks.
For example, someone with a thousand views per post would get a joining bonus of about $100 in $FOCUS tokens.
In contrast, someone with millions of views per post, like Elon Musk or Obama, would get a bonus of approximately a hundred thousand dollars in $FOCUS tokens.
With Focus, you get $FOCUS tokens in direct proportion to how much influence you have on external social networks.
For example, someone with a thousand views per post would get a joining bonus of about $100 in $FOCUS tokens.
In contrast, someone with millions of views per post, like Elon Musk or Obama, would get a bonus of approximately a hundred thousand dollars in $FOCUS tokens.
In addition, if you refer someone to Focus, you get 10% of their joining bonus and 5% of all revenues they generate on the platform.
We plan to support X, Instagram, YouTube, TikTok, Twitch, select email domains, DeSo, and OnlyFans and others.
We plan to support X, Instagram, YouTube, TikTok, Twitch, select email domains, DeSo, and OnlyFans and others.
The social airdrop targets virality, but this is not enough.
Focus also introduces a simple incentive called "Post to Earn."
Post to Earn takes the top creators on the Focus platform each week, as determined by various signals, and distributes $FOCUS tokens to them.
While the rewards will change dynamically in real time, an example reward structure could look like:
• Top creator of the week: $5,000 in $FOCUS
• Next 100 creators: $500 in $FOCUS each
• Next 1,000 creators: $50 in $FOCUS each
• Next 10k creators: $5 in $FOCUS each
• Next 100k creators: $0.50 in $FOCUS each
Focus also introduces a simple incentive called "Post to Earn."
Post to Earn takes the top creators on the Focus platform each week, as determined by various signals, and distributes $FOCUS tokens to them.
While the rewards will change dynamically in real time, an example reward structure could look like:
• Top creator of the week: $5,000 in $FOCUS
• Next 100 creators: $500 in $FOCUS each
• Next 1,000 creators: $50 in $FOCUS each
• Next 10k creators: $5 in $FOCUS each
• Next 100k creators: $0.50 in $FOCUS each
Thanks to the DeSo blockchain and its Revolution Proof of Stake system, Focus users can transact in a variety of cryptocurrencies including:
✅ USDC
✅ Bitcoin
✅ Ethereum
✅ Solana
Plus DeSo and Focus tokens themselves, all for under 1/10,000th of a cent per transaction.
DeSo also supports the storage of content directly on-chain for 1/10,000th of a cent per post.
This is significantly cheaper than other blockchains such as Solana at ~$1 per post or Ethereum at ~$100+ per post.
✅ USDC
✅ Bitcoin
✅ Ethereum
✅ Solana
Plus DeSo and Focus tokens themselves, all for under 1/10,000th of a cent per transaction.
DeSo also supports the storage of content directly on-chain for 1/10,000th of a cent per post.
This is significantly cheaper than other blockchains such as Solana at ~$1 per post or Ethereum at ~$100+ per post.
This means that Focus can pioneer innovative monetization and content mechanics that are not possible with older high-fee blockchains or slower and heavily-censored fiat payment rails.
On the surface, Focus looks like Twitter but with anonymous crypto-enabled monetization mechanics that include:
🔓 Unlockable content & subscriptions
🔄 Paid reposts (decentralized ads)
💬 Paid messages
📈 Creator Coins
Let's take a closer look at each monetization model 👇
🔓 Unlockable content & subscriptions
🔄 Paid reposts (decentralized ads)
💬 Paid messages
📈 Creator Coins
Let's take a closer look at each monetization model 👇
🔄 Paid reposts (decentralized ads)
Focus turns advertising from a centralized model to a peer-to-peer model.
Any user can submit offers directly to creators to repost their content, and those creators can choose to either accept or reject the offer.
This allows creators to directly monetize their reach with just a few clicks through their inbox a day.
Focus turns advertising from a centralized model to a peer-to-peer model.
Any user can submit offers directly to creators to repost their content, and those creators can choose to either accept or reject the offer.
This allows creators to directly monetize their reach with just a few clicks through their inbox a day.
🔓 Unlockable content & subscriptions
There is currently no platform that allows users to pay creators for content anonymously.
Focus fixes this by allowing creators to monetize with instant, permissionless, anonymous, low-fee crypto payments using their DeSo wallet.
The best part is all unlockable and subscription content is stored fully end-to-end encrypted on-chain, meaning that only the creator and their subscribers can see the content.
There is currently no platform that allows users to pay creators for content anonymously.
Focus fixes this by allowing creators to monetize with instant, permissionless, anonymous, low-fee crypto payments using their DeSo wallet.
The best part is all unlockable and subscription content is stored fully end-to-end encrypted on-chain, meaning that only the creator and their subscribers can see the content.
💬 Paid messages
Spam messages run rampant on platforms like X.
Focus completely eliminates this spam problem by allowing users to set a “minimum message price” which requires any non-followed user to pay a certain amount in order for a message to reach the creator’s inbox.
All messages are stored and delivered fully on-chain.
Spam messages run rampant on platforms like X.
Focus completely eliminates this spam problem by allowing users to set a “minimum message price” which requires any non-followed user to pay a certain amount in order for a message to reach the creator’s inbox.
All messages are stored and delivered fully on-chain.
📈 Creator Coins
Focus gives creators the ability to assign a percentage of their revenue to a token we call a “Creator Coin.”
The upside for the creator is that they can directly sell a portion of their coins to raise funds, and they earn the trading fees associated with their coin.
Focus gives creators the ability to assign a percentage of their revenue to a token we call a “Creator Coin.”
The upside for the creator is that they can directly sell a portion of their coins to raise funds, and they earn the trading fees associated with their coin.
Anyone can have a Creator Coin simply by assigning a percentage of their revenue to it.
Importantly, Creator Coins on Focus will be backwards-compatible with “v1” DeSo Creator Coins.
Trading fees will be adjustable by the creator, with the default being 10%.
Importantly, Creator Coins on Focus will be backwards-compatible with “v1” DeSo Creator Coins.
Trading fees will be adjustable by the creator, with the default being 10%.
This thread is just scratching the surface of what is possible on Focus.
To learn more about Focus and reserve your airdrop, visit focus.xyz
To learn more about Focus and reserve your airdrop, visit focus.xyz
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