12 تغريدة 15 قراءة Nov 27, 2023
Naval Ravikant once said you will never get rich renting out your time.
The secret?
Leverage.
If you want to earn with your mind and not your time, follow this 5 step blueprint:
Before we begin:
Naval's advice is to own a piece of a business. There're many ways to do that. The path I'm going to give you is the one I took.
It takes a bit of time, but there're next to no costs.
And it's a hell of a lot of fun.
Let's dive in.
Step 1: Attract an audience
An audience is unbelievable leverage — don't underestimate how powerful it is to have thousands of people who know, like, and trust you.
3 tips for attracting an audience:
A) Write on social media
You gotta go where attention flows. Build a bond here then PULL people onto platforms you own, like your email list.
B) Write on one platform
You don't need two channels. You need to execute one well.
C) Niche down
Nobody pays a generalist.
Step 2: Become useful
You don't need a massive audience, but you do need a specific one. Why? To solve their problems at scale.
Ask your audience about their problems. Then create the best damn content you can to position yourself as someone worth investing in.
Step 3: Work with clients
People want to jump into disconnecting their time from money. Bad idea. You shouldn't productize what you haven't nailed.
(you think your systems are awesome until you try to teach them)
The best products are built WITH people.
One question:
Do you want to do the thing or teach the thing?
Two routes for client work:
1. Done with you
2. Done for you
DWY you need some form of experience. So you might start with as DFY. Get results, get testimonials.
The next step is crucial:
Step 4: Specialisation
To survive in a saturated market, you need to narrow your focus.
3 ways:
1. Who you serve
2. What problem you solve
3. How you solve it (unique mechanism)
The result?
People think 'Hey, this is what I've been missing!'
Perfect for the final step:
Step 5: Productize your knowledge
Turn what you know into a CLEAR and CONCISE product.
Make it excellent — this is a relationship builder just as much as revenue. Now, you can plug your product under your content, and voila:
The more you write, the more you earn.
The next part is scale.
Once you have an asset you can sell, build systems to sell it.
Collect emails. Write a welcome sequence. Send a newsletter. Run promotions.
Products are not passive income.
But they are scalable income.
The key?
Learn to write well.
You got this.
Thanks for reading!
If ya enjoyed this, 2 quick requests.
1. Drop me a follow @ItsKieranDrew for more content on writing
2. Share the post to spread the love
Just click below and up you go.
Cheers 🥂
The key:
Writing well.
It's how you attract an engaged audience. It's how you build desire for your products and services.
If you'd like help, check out my course High Impact Writing during the Black Friday offer:
highimpactwriting.co

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