The simplest way to build a $2000/mo side business
(Without sending DMs or selling your time)
The Tripwire Method:
(Without sending DMs or selling your time)
The Tripwire Method:
A while back, I was invited to co-host a Twitter Space.
At that Space, I was asked, "What's the simplest way to monetize online."
I wanted to talk about digital monetization without:
• Cold pitches
• Awkward DMs
• Selling your time
At that Space, I was asked, "What's the simplest way to monetize online."
I wanted to talk about digital monetization without:
• Cold pitches
• Awkward DMs
• Selling your time
So I brought up the "tripwire" method.
This involves:
• Social platforms
• A constant stream of traffic
• A digital product(s) that you can sell
And setting it up is quite simple. Here's how:
This involves:
• Social platforms
• A constant stream of traffic
• A digital product(s) that you can sell
And setting it up is quite simple. Here's how:
1. Outline your brand
If you don't have a "niche" or brand yet...
Use my "Creator Statement" resource to identify:
• WHAT your content is about
• WHO your content is for
• WHY they should care
• & a DIFFERENTIATOR
If you don't have a "niche" or brand yet...
Use my "Creator Statement" resource to identify:
• WHAT your content is about
• WHO your content is for
• WHY they should care
• & a DIFFERENTIATOR
2. Find relevant & popular topics
Use Quora to find popular content topics:
• Search a specific topic
• Choose an interesting question
• Go and check the "question log" data
And find topic >300k views
Use Quora to find popular content topics:
• Search a specific topic
• Choose an interesting question
• Go and check the "question log" data
And find topic >300k views
3. Publish content to drive traffic
Use platforms like:
• X
• Linkedin
To attract attention and build your brand
(This is the foundation of this method).
Use platforms like:
• X
To attract attention and build your brand
(This is the foundation of this method).
4. Track data and look for signal
After 30-90 days, go back and view your:
• Impressions
• Engagement
• Questions/comments
To get a sense of what's resonating with your audience.
After 30-90 days, go back and view your:
• Impressions
• Engagement
• Questions/comments
To get a sense of what's resonating with your audience.
5. Create your lead magnet
Incentivize joining your email list with:
• A lead magnet
• That solves a problem
• And that we offer for free
Use Canva & Convertkit slides to host your PDF:
Incentivize joining your email list with:
• A lead magnet
• That solves a problem
• And that we offer for free
Use Canva & Convertkit slides to host your PDF:
6. Build an offer that expands upon your lead magnet
To monetize, what bigger problem can we solve?
• A course to build a personal brand
• A consultation strategy call
• A full month of templates
Send them up the value ladder.
To monetize, what bigger problem can we solve?
• A course to build a personal brand
• A consultation strategy call
• A full month of templates
Send them up the value ladder.
7. Initiate the "tripwire"
The tripwire - is pretty simple.
• You incentivize the opt-in with a lead magnet
• You redirect them to a paid offer page
• You pitch with bonuses/discounts
Use urgency & scarcity to make the sale.
The tripwire - is pretty simple.
• You incentivize the opt-in with a lead magnet
• You redirect them to a paid offer page
• You pitch with bonuses/discounts
Use urgency & scarcity to make the sale.
When you:
• Solve a real problem
• And provide a valuable solution
It's a win-win for everyone involved:
• The subscriber gets an exclusive deal
• You create an automated sales pitch
• Solve a real problem
• And provide a valuable solution
It's a win-win for everyone involved:
• The subscriber gets an exclusive deal
• You create an automated sales pitch
Recap: The simplest way to your first $2000/mo online
• Build a lead magnet
• Find popular topics
• Outline your brand
• Inititate tripwire
• Create content
• Build an offer
• Track data
• Build a lead magnet
• Find popular topics
• Outline your brand
• Inititate tripwire
• Create content
• Build an offer
• Track data
From my corner of the globe to yours,
Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Need help generating traffic to build your own tripwire?
Join the waitlist for my new course
Launching in November
completecreator.co
Join the waitlist for my new course
Launching in November
completecreator.co
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