The simplest way to attract your first 2000+ followers
(Using nothing but comments)
The Waffle House Marketing Strategy:
(Using nothing but comments)
The Waffle House Marketing Strategy:
Before we begin...
What's the "Waffle House Marketing Strategy"?
WH is an American restaurant chain that has:
• 1,900 stores
• Across 25 different states
• Generating $1.3B in annual revenue
And they don't spend any money are marketing...
What's their secret?
What's the "Waffle House Marketing Strategy"?
WH is an American restaurant chain that has:
• 1,900 stores
• Across 25 different states
• Generating $1.3B in annual revenue
And they don't spend any money are marketing...
What's their secret?
Waffle House positions its stores:
• Along already-existing traffic streams
• Offers a complementary service
• Gobbles up excess traffic
What traffic do they gobble up?
Wal-Mart:
• Along already-existing traffic streams
• Offers a complementary service
• Gobbles up excess traffic
What traffic do they gobble up?
Wal-Mart:
Here's what WH knows:
When people shop at Walmart they:
• Drive a considerable distance
• Are traveling with family
• Will need to eat
WH gobbles up the already existing traffic in the area and fills a need
Now let's see how to use this for our audience building...
When people shop at Walmart they:
• Drive a considerable distance
• Are traveling with family
• Will need to eat
WH gobbles up the already existing traffic in the area and fills a need
Now let's see how to use this for our audience building...
1. Find your "Walmarts"
What niche-related accounts do you already follow?
• Find 20-30 large accounts
• Add them to a list/bookmark
• Find when they post their content
This will help you "gobble up" traffic
What niche-related accounts do you already follow?
• Find 20-30 large accounts
• Add them to a list/bookmark
• Find when they post their content
This will help you "gobble up" traffic
2. Add your complementary value
Comments like:
• "Agree"
• "Amazing"
• "This is great"
Do nothing.
Make sure you add to the conversation:
• Offer a different approach
• Expand on an idea presented
• Answer questions for other commenters
Add value.
Comments like:
• "Agree"
• "Amazing"
• "This is great"
Do nothing.
Make sure you add to the conversation:
• Offer a different approach
• Expand on an idea presented
• Answer questions for other commenters
Add value.
3. Find "Super" Walmarts
Super Wal-Marts are long-form content:
• Threads
• Carousels
Many of these piece of content are getting 1-5M impressions.
All you need to do is capture a little bit of that traffic.
Super Wal-Marts are long-form content:
• Threads
• Carousels
Many of these piece of content are getting 1-5M impressions.
All you need to do is capture a little bit of that traffic.
4. Repurpose your comment into content
When comments add value – they can become standalone content:
• Posts
• Tweets
• Threads
• Carousels
This is the power of using value-added comments.
When comments add value – they can become standalone content:
• Posts
• Tweets
• Threads
• Carousels
This is the power of using value-added comments.
5. Review your data
Ask yourself, "what does this data tell me?"
Different data tells a different story:
• Likes → "I approve of this content"
• Shares → "I need to tell others about this"
• Comments → "I need more information on this"
Analyze your data.
Ask yourself, "what does this data tell me?"
Different data tells a different story:
• Likes → "I approve of this content"
• Shares → "I need to tell others about this"
• Comments → "I need more information on this"
Analyze your data.
6. Keep adding Walmarts
And repeat the process...
And keep adding your complementary value:
• Find a Wal-mart
• Find "super" Walmarts
• Add value-driven comments
• Repurpose those comments into content
And repeat the process...
And keep adding your complementary value:
• Find a Wal-mart
• Find "super" Walmarts
• Add value-driven comments
• Repurpose those comments into content
Big takeaways in closing:
• You want niche-related Walmarts
• The faster to comment – the better
• A bigger list gives you more opportunity
• You can expand comments into long-form
Other than that – use other creator's traffic and re-direct it for your own growth.
• You want niche-related Walmarts
• The faster to comment – the better
• A bigger list gives you more opportunity
• You can expand comments into long-form
Other than that – use other creator's traffic and re-direct it for your own growth.
The simplest way to 2,000+ followers is by writing "valuable" comments.
Most people don't know how to do this...
My "Magnification" framework helps you write dozens of valuable comments in just a few minutes.
Want me to DM it to you?
Like & Reply "Send"
(Must be following)
Most people don't know how to do this...
My "Magnification" framework helps you write dozens of valuable comments in just a few minutes.
Want me to DM it to you?
Like & Reply "Send"
(Must be following)
From my corner of the globe to yours,
Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
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One actionable tip to grow your audience, build digital leverage, & monetize your business each week.
Join 10,000+ others already reading:
jonbrosio.com
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