1.1 BILLION hrs is spent on Instagram every day.
All because of FOMO.
Give me 3 minutes and I'll explain:
All because of FOMO.
Give me 3 minutes and I'll explain:
FOMO can have a serious influence on what we do.
But before we dive in, let's take a look at some stats:
🔹 2.35 BILLION users on Instagram
🔹 2.9 BILLION users on Facebook
🔹 363 MILLION users on Snapchat
🔹 Avg 30-min/day on each app
So, what's their secret power?
But before we dive in, let's take a look at some stats:
🔹 2.35 BILLION users on Instagram
🔹 2.9 BILLION users on Facebook
🔹 363 MILLION users on Snapchat
🔹 Avg 30-min/day on each app
So, what's their secret power?
Let's start with one genius feature — stories.
The first time you saw it you might have thought "what's with the 24hr limit?".
Turns out there's a very good reason.
And it gets users coming back every day.
Enough for Instagram & Facebook to build the same thing.
The first time you saw it you might have thought "what's with the 24hr limit?".
Turns out there's a very good reason.
And it gets users coming back every day.
Enough for Instagram & Facebook to build the same thing.
Because stories are temporary, users feel a sense of urgency to view them.
Otherwise, they'll miss out (FOMO).
This keeps them coming back daily, or even several times a day.
Ever notice how the first stories are from people we're most interested in?
That's no mistake either!
Otherwise, they'll miss out (FOMO).
This keeps them coming back daily, or even several times a day.
Ever notice how the first stories are from people we're most interested in?
That's no mistake either!
This is because humans are social creatures.
We want to belong & maintain social connections.
Sophisticated algorithms deliver a constant stream of content that is most relevant to us, which hooks us in every time.
FOMO is everywhere!
Here are some more powerful examples:
We want to belong & maintain social connections.
Sophisticated algorithms deliver a constant stream of content that is most relevant to us, which hooks us in every time.
FOMO is everywhere!
Here are some more powerful examples:
🔹 Limited time offers (flash sales)
🔹 Exclusive memberships (AMEX tiers and benefits, frequent flyer memberships)
🔹 Social proof (AirBnB's reviews and ratings)
🔹 Event-based promotions (Apple's product launches)
🔹 Exclusive memberships (AMEX tiers and benefits, frequent flyer memberships)
🔹 Social proof (AirBnB's reviews and ratings)
🔹 Event-based promotions (Apple's product launches)
FOMO is a powerful motivator.
Companies we love and use every day like Instagram and Apple utilize FOMO.
It can also be manipulative if misused.
Incorporate it into your own business. But be wise with its use.
Companies we love and use every day like Instagram and Apple utilize FOMO.
It can also be manipulative if misused.
Incorporate it into your own business. But be wise with its use.
جاري تحميل الاقتراحات...