Rule of thumb:
If it's a talking point on Reddit, you're probably early.
If it's a talking point on LinkedIn, you're definitely late.
If it's a talking point on Reddit, you're probably early.
If it's a talking point on LinkedIn, you're definitely late.
If you wait for the media to inform you, you'll either be wrong or too late.
Historians now recognize the Roman Empire fell in 476 - but it wasn't acknowledged by Roman society until many generations later.
Historians now recognize the Roman Empire fell in 476 - but it wasn't acknowledged by Roman society until many generations later.
If you're over the age of 25, assume your initial reactions about new trends are wrong until you've spoken to younger people.
"What the smartest people do on the weekends is what everyone else will do during the week in 10 years" - @cdixon
1. Get smart nerds as friends
2. Ask them what they're doing this weekend
1. Get smart nerds as friends
2. Ask them what they're doing this weekend
Don't rely on algorithms.
Have specific accounts you visit manually or create Twitter lists.
If they're predicting unpopular future topics, it's unlikely an algorithm will be rewarding the content.
Have specific accounts you visit manually or create Twitter lists.
If they're predicting unpopular future topics, it's unlikely an algorithm will be rewarding the content.
Mainstream topics are 6-12 months downstream of memes on Twitter, Reddit, and 4chan.
Follow the memes.
Follow the memes.
Avoid just reading about new trends. Get your hands dirty with hours of practical time.
You'll spot things months and years before journalists as a result.
You'll spot things months and years before journalists as a result.
Don't follow influencers.
Follow the people that influence the influencers.
Get root access to the source materials.
Follow the people that influence the influencers.
Get root access to the source materials.
If you're mocked for what you're working on, it doesn't mean it's the future.
But if nobody mocks you, it's not the future.
But if nobody mocks you, it's not the future.
Change your geography.
The future isn't evenly distributed.
You can get on a 6-hour flight and move 6 years ahead.
If you can't move your physical geography, move your digital geography.
The future isn't evenly distributed.
You can get on a 6-hour flight and move 6 years ahead.
If you can't move your physical geography, move your digital geography.
If your smart friends tell you about a new idea, don't wait to understand it before you put a small bet on it.
If you wait for society to educate you, you'll be too late.
If you wait for society to educate you, you'll be too late.
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Dirt = Technology / Tactics
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