Justin Welsh
Justin Welsh

@thejustinwelsh

9 تغريدة Apr 17, 2023
The layoffs keep coming.
I think people have a right to be angry.
But behind the anger, there's an opportunity to prepare:
Because when profit is down (or non-existent), runway is short, shareholders are panicked, and board members are upset, layoffs are usually the next thing coming.
One moment you're a valuable piece of the "family", and then suddenly you aren't.
That sucks.
But...
No matter how loved you feel, no matter how close you are to your boss, no matter how much they rolled out the red carpet...in the end?
It's a math decision. You're a number on a spreadsheet.
Is it fair? Probably not.
Is it true? 100%
The earlier you realize this, the better.
So start getting prepared.
If you're fortunate enough to be employed:
- Start building out your personal brand
- Share your thoughts and learnings
- Engage with other talented people.
- Create small side hustles and projects.
And?
Network like HELL. Make yourself hard to forget.
Become synonymous with something that can generate a little income should you need it.
Literally anything. Go create something:
- Attention
- Content
- Software
- A blog
- Audio
- Video
Don't tell people you're "open for work".
SHOW them you're worth working with:
- Stand out.
- Make noise.
- Be different.
- Be in as many places as you can be.
And when you get hired again, please don't stop.
Always have a plan B.
Always be prepared.
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