The one thing you aren't doing as a creative professional that might be the reason why you aren't profitable, overworked, unhappy, and stressed out—
Read on. (Thread)
Read on. (Thread)
First, you must decide:
• what do you do?
• who do you do it for?
• why does it matter?
• what do you do?
• who do you do it for?
• why does it matter?
Choosing to narrow your focus, develop deep expertise, ironically creates broader opportunities outside your wheelhouse. The Halo Bias works in your favor—if you're good at one thing, you must be good at other things.
Conversely, choosing to broaden your skills as a generalist, dilutes your perceived expertise, reduces the opportunities you attract.
Not choosing, creates additional mental exertion on the prospects mind, prompting them to think, "what do you do again?"
Not choosing, creates additional mental exertion on the prospects mind, prompting them to think, "what do you do again?"
There are exceptions of course. But you must be exceptional—good at many things, all at once.
What people often see as high achieving generalists, overlook the early work of highly disciplined, focused work and mastery, over long periods of time, before expanding their focus.
What people often see as high achieving generalists, overlook the early work of highly disciplined, focused work and mastery, over long periods of time, before expanding their focus.
The benefit of highly specialized individuals and companies, who are narrowly positioned:
• reduced competition
• deep expertise
• authority
• premium pricing
• full sales pipeline
• eager clients
• greater confidence
• reduced competition
• deep expertise
• authority
• premium pricing
• full sales pipeline
• eager clients
• greater confidence
Pick and stick.
Pick something. Stick with it until you become good. Most people stop before they give themselves a chance to develop the skills necessary. Seth Godin refers to this stage as "The Dip" and it's where most quit.
Pick something. Stick with it until you become good. Most people stop before they give themselves a chance to develop the skills necessary. Seth Godin refers to this stage as "The Dip" and it's where most quit.
It will be difficult. This is good. Difficult things are hard to achieve, which creates scarcity.
Things that are scare, are valuable.
What do you do? Make the difficult business decision.
End.
Things that are scare, are valuable.
What do you do? Make the difficult business decision.
End.
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