Biggest lesson from $28M in revenue over 10 years?
True exponential growth comes from positive, self-reinforcing feedback.
This is how $1 becomes $3 and then $10.
Let me explain...
True exponential growth comes from positive, self-reinforcing feedback.
This is how $1 becomes $3 and then $10.
Let me explain...
This is why you often read about compound interest.
You’re looking for a causal loop diagram.
You’re looking for a causal loop diagram.
Think of feedback as behavior.
That means you want your growth to be driven by self-reinforcing behavior.
Too many assume this is a user signing up for a payment plan.
But the act of signing up for a payment plan is not self-reinforcing feedback...
That means you want your growth to be driven by self-reinforcing behavior.
Too many assume this is a user signing up for a payment plan.
But the act of signing up for a payment plan is not self-reinforcing feedback...
It doesn’t magically conjure up new signups.
Instead...
Think of your marketing and sales as self-reinforcing feedback, that’s causing the behavior of paid signups.
This is your causal loop diagram.
And then what?
Instead...
Think of your marketing and sales as self-reinforcing feedback, that’s causing the behavior of paid signups.
This is your causal loop diagram.
And then what?
Self-reinforcing feedback is exponential:
$1 becomes $3.
Then $3 becomes $10.
$1 becomes $3.
Then $3 becomes $10.
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