You're always thinking about how to serve your customers.
But there's an even bigger audience you're ignoring.
Here's who they are:
But there's an even bigger audience you're ignoring.
Here's who they are:
1) Amplifiers: people who can amplify your brand/content.
2) Attendees: people who consume or pay attention to your content.
Beyond customers, they include:
• Peers
• Creators
• Journalists
• Investors
• ...and more.
2) Attendees: people who consume or pay attention to your content.
Beyond customers, they include:
• Peers
• Creators
• Journalists
• Investors
• ...and more.
They might never become customers.
But they influence your customers' buying decisions.
Your opportunity?
Influence them.
First, learn who they are and what motivates them.
But they influence your customers' buying decisions.
Your opportunity?
Influence them.
First, learn who they are and what motivates them.
Amplifier:
This is someone with an influential platform. Like a publication, blog, podcast, newsletter, or social account.
Their key motivation?
Growing their influence.
This is someone with an influential platform. Like a publication, blog, podcast, newsletter, or social account.
Their key motivation?
Growing their influence.
Amplifier's goals:
• Earn new followers, readers, or listeners.
• Turn those people into fans.
Your goal?
Figure out how you can support their goals.
It's that simple... and that hard.
• Earn new followers, readers, or listeners.
• Turn those people into fans.
Your goal?
Figure out how you can support their goals.
It's that simple... and that hard.
To support amplifiers, think:
• How do you fit into their brand strategy?
• How can you help them create high-engagement content that brings new visitors?
• How can you boost their credibility, and thus, help them strengthen their reputations?
Next...
• How do you fit into their brand strategy?
• How can you help them create high-engagement content that brings new visitors?
• How can you boost their credibility, and thus, help them strengthen their reputations?
Next...
Attendee:
This is someone who pays attention to you. Like peers, reporters, analysts, VCs, and hobbyists.
Their key motivation?
Learning or being entertained.
This is someone who pays attention to you. Like peers, reporters, analysts, VCs, and hobbyists.
Their key motivation?
Learning or being entertained.
Attendee's goals:
• Network.
• Stay informed.
• Be entertained.
Your goal?
Deliver value, novelty, or entertainment.
• Network.
• Stay informed.
• Be entertained.
Your goal?
Deliver value, novelty, or entertainment.
To support attendees, think:
• How can you help them keep up with news in your industry?
• How can you help them analyze trends?
• How can you give them info/content they can't get anywhere else?
• How can you help them keep up with news in your industry?
• How can you help them analyze trends?
• How can you give them info/content they can't get anywhere else?
So your true audience is made up of:
• Potential & current customers
• Amplifiers
• Attendees
They're not just "buyer personas."
They're "audience personas."
They each have their own motivations and goals.
And you need a different marketing strategy for each.
• Potential & current customers
• Amplifiers
• Attendees
They're not just "buyer personas."
They're "audience personas."
They each have their own motivations and goals.
And you need a different marketing strategy for each.
If you found this thread valuable:
1) Follow me for threads on marketing: @amandanat
2) Check out SparkToro to do your own audience research.
1) Follow me for threads on marketing: @amandanat
2) Check out SparkToro to do your own audience research.
Extra resource:
Create audience personas!
In this blog post, I break down:
• How to research your audience
• Their different motivations
• A framework for sharing the insights
sparktoro.com
Create audience personas!
In this blog post, I break down:
• How to research your audience
• Their different motivations
• A framework for sharing the insights
sparktoro.com
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