التكنولوجيا
الأعمال
التسويق
التسويق الرقمي
استراتيجية المحتوى
إنشاء المحتوى
تسويق المحتوى
إدارة المنتج
Millions of blog posts are published every day.
How do you stand out from the noise?
Try product-led content.
Here are 3 frameworks:
How do you stand out from the noise?
Try product-led content.
Here are 3 frameworks:
1/ Solve common problems.
• What is a problem your customer has?
• How do you solve it?
• How does your product fit in?
Readers should be able to solve the problem without using your product.
But it's better if they do.
Great for: Awareness
Examples: SparkToro; Synthesis
• What is a problem your customer has?
• How do you solve it?
• How does your product fit in?
Readers should be able to solve the problem without using your product.
But it's better if they do.
Great for: Awareness
Examples: SparkToro; Synthesis
2/ Be the only solution to a problem.
What common problem can your customers solve using your product — and only your product?
Great for: Niche use cases or totally-new products
Examples: Zapier; Gong
What common problem can your customers solve using your product — and only your product?
Great for: Niche use cases or totally-new products
Examples: Zapier; Gong
3/ Give a unique POV.
What is your perspective about something in your industry?
What hill are you willing to die on?
Think of the unique combination of your skills and experience.
Great for: Agencies; consultants
Examples: Animalz; Growth Machine
What is your perspective about something in your industry?
What hill are you willing to die on?
Think of the unique combination of your skills and experience.
Great for: Agencies; consultants
Examples: Animalz; Growth Machine
In all these examples, your product or service is strategically woven into a narrative.
And ideally, you'll meet goals across:
• SEO
• User retention
• Brand awareness
• Demand generation
And ideally, you'll meet goals across:
• SEO
• User retention
• Brand awareness
• Demand generation
I had a great conversation with @Aazarshad about this on his podcast, Growth Marketing Stories.
(I also ranted about A/B testing.)
Check out a clip below!
(I also ranted about A/B testing.)
Check out a clip below!
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