The 2022 Meme Playbook
$Doge
$Shib
$Floki
13 Questions to evaluate your Community 🧵
$Doge
$Shib
$Floki
13 Questions to evaluate your Community 🧵
Last year,
I went down the Meme Rabbit Hole.
I learned 2 things:
1. Memes are the greatest opportunity in crypto.
2. No meme was harvesting community.
An opportunity was available…
I went down the Meme Rabbit Hole.
I learned 2 things:
1. Memes are the greatest opportunity in crypto.
2. No meme was harvesting community.
An opportunity was available…
Memes shocked people in 2021
ATHs:
$Doge: $89B
$Shib: $41B
$Floki: $3.5B
They were called scams
ATHs:
$Doge: $89B
$Shib: $41B
$Floki: $3.5B
They were called scams
Memes have taken a beating since November.
Current MC // Since ATH:
$Doge: $19B // -78%
$Shib: $15B // -63%
$Floki: $300M // -91%
I call them misunderstood.
Current MC // Since ATH:
$Doge: $19B // -78%
$Shib: $15B // -63%
$Floki: $300M // -91%
I call them misunderstood.
In 2021, Memes were being evaluated by the wrong playbook.
Product 1st
Community 2nd
They had the wrong formula.
Product 1st
Community 2nd
They had the wrong formula.
Memes flipped the playbook on its head.
Community 1st
Product 2nd
“Your culture is your brand”
Community 1st
Product 2nd
“Your culture is your brand”
There are 2 ways this works.
1. Your community becomes the product
2. Your community enhances the product
Community is the ultimate leverage.
1. Your community becomes the product
2. Your community enhances the product
Community is the ultimate leverage.
Communities are like crops, they need:
Love
Energy
Attention
If you don’t plant crops in the winter, you won’t harvest in the spring.
Love
Energy
Attention
If you don’t plant crops in the winter, you won’t harvest in the spring.
Memecoins are crucial for crypto.
They’re retails entry.
If you’re against memes, you’re short retail adoption.
They’re retails entry.
If you’re against memes, you’re short retail adoption.
If we learned anything from 2021,
You don’t bet vs Elon
You don’t bet vs Retail
You don’t bet vs Elon
You don’t bet vs Retail
But that was 2021.
In 2022, the rules have evolved.
You should evaluate meme coins based on community.
Here are the 13 questions you should ask:
In 2022, the rules have evolved.
You should evaluate meme coins based on community.
Here are the 13 questions you should ask:
Do they?
1. Stay true to their mission
2. Utilize the community
3. Create transparency
4. Keep commitments
5. Offer 24/7 Support
6. Continuously raid
7. Foster innovation
8. Create feedback
9. Create memes
10. Make it unique
11. Grow in Mods
12. Instill Rituals
13. Extend trust
1. Stay true to their mission
2. Utilize the community
3. Create transparency
4. Keep commitments
5. Offer 24/7 Support
6. Continuously raid
7. Foster innovation
8. Create feedback
9. Create memes
10. Make it unique
11. Grow in Mods
12. Instill Rituals
13. Extend trust
I have bets on many different communities.
But my biggest investment is Floki.
Here’s why:
But my biggest investment is Floki.
Here’s why:
I’ve watched Floki get better every day for 8 months.
They’ve built trust at every turn.
It’s been a masterclass in community building.
They’ve built trust at every turn.
It’s been a masterclass in community building.
They understand their mission.
They understand their purpose.
They understand their why.
They understand their purpose.
They understand their why.
The 13 Questions from above.
That is Floki reverse engineered.
Here's how they're doing it:
That is Floki reverse engineered.
Here's how they're doing it:
Valhalla :: P2E Metaverse
Weekly AMAs with the core team.
- Feedback from the community
- Created Transparency
- Instilled rituals
The community enhances the product.
Weekly AMAs with the core team.
- Feedback from the community
- Created Transparency
- Instilled rituals
The community enhances the product.
Defi
Defi needs adoption.
Defi needs Floki.
Community is the Product,
A Product that enhances other Products
It’s a win-win flywheel
Defi needs adoption.
Defi needs Floki.
Community is the Product,
A Product that enhances other Products
It’s a win-win flywheel
Philanthropy
Building schools is part of the mission.
Creating opportunities for all is being true to their why.
Building schools is part of the mission.
Creating opportunities for all is being true to their why.
Antifragile
Fud will break communities.
Not Floki.
They are not harmed by chaos.
They get stronger.
Fud will break communities.
Not Floki.
They are not harmed by chaos.
They get stronger.
Raids
Floki invented raiding.
They’ve spent 8 months raiding daily.
If you’re paying attention, they’re reinventing the playbook again.
Floki invented raiding.
They’ve spent 8 months raiding daily.
If you’re paying attention, they’re reinventing the playbook again.
Where do you buy Floki?
I’ll tell you where you can’t.
@binance
@coinbase
@kucoincom
@cryptocom
@krakenfx
@ftx_app
@RobinhoodApp
@okx
@eToroUS
Yet...
I’ll tell you where you can’t.
@binance
@coinbase
@kucoincom
@cryptocom
@krakenfx
@ftx_app
@RobinhoodApp
@okx
@eToroUS
Yet...
My bet is $Floki
Your bet is ________
I hope we both succeed.
Because that means crypto adoption is happening!
Your bet is ________
I hope we both succeed.
Because that means crypto adoption is happening!
If you found value in this thread:
1. Retweet the 1st tweet to educate more people.
2. Go make your communities better
See you down the next 🐇🕳️
@DefiRabbitHole
1. Retweet the 1st tweet to educate more people.
2. Go make your communities better
See you down the next 🐇🕳️
@DefiRabbitHole
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