Abhishek Shah
The Marketing Psychologist. Helping marketers grow their business using science @ https://t.co/3iCKsCvLna. Formerly Marketing @ beehiiv
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How Rolex turned a non-profit into an $8.3B global brand. 9 psychological tactics Rolex used: https://t.co/nY4xtxELpP
The 7 biggest marketing failures and what you can learn from them: 1. The New Coke With positive responses from 200k+ consumers, the New Coke was a go. Cost: $34M + massive prot...
Pricing is 1% Math. And 99% Psychology. Here are 15 Pricing Psychology principles to get your user spending:
Casinos use chips. Arcades use cards. And Apple has Apple Pay. It may have started with convenience, but it sure ends with some psychology. Here's a look behind the curtain (an...
Want to learn consumer psychology? Study casinos. 8 reasons why the house always wins 🧵
4 months back, my newsletter was stuck at 712 subscribers. Today, I've reached 16,512 marketers. What changed? I niched down. 5 steps to help you do the same: 🧵
Amazon's the king of "buy stuff you didn't need." But that's no accident. The website is filled with psychological hacks designed to make you spend more. Here are 10 of them 🧵 ht...
12 newsletters worth more than a $200,000 business degree:
Great products are worth thousands But great pricing will make you millions Here's how Apple and The Economist do it (with a free giveaway at the end):
McDonald's, Colgate, and Redbull. 3 industry leaders. 1 marketing tactic: Guerilla Marketing. Here's what it is with 10 examples you may not recall:
IKEA, Subway, and Spotify. 3 revolutionary brands. 1 common marketing tactic: The IKEA effect. Here's how it started and what it could mean for you (and your business): https://t...
Being creative is tough. But the pressure's on for us marketers. So here are 10 dead-simple ways for you to generate endless content ideas: