Trung Phan
Write on business with @workweekinc. Co-host @niapodcast. Building an AI research app: https://t.co/fZ5ObIyBGI
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For decades, Jeff Bezos shunned ads. But now, Amazon’s ad business is huge: it’s on a $30B+ annual run rate (more than 2x the combined sales of Twitter, Snap and Pinterest). He...
The internet ripped Apple for its $19 polishing cloth. But, it's sold out with a months-long backlog. Based on Apple's pricing psychology, the $19 price tag *actually* makes sense...
Been writing threads on how the world's largest companies (eg. Apple, Ikea, Starbucks) use psychological hacks to get people to spend money. Here are 10 deep dives 🧵
"The Psychology of Money" by Morgan Housel is the book I've re-read the most in recent years. Packed with insights on investing, mindset and our relationship with money. Very valu...
In 2003, Eduardo Saverin gave Zuckerberg $15k for a 30% stake in a startup. That startup is now called Meta. While Saverin was diluted, he is still worth $18B (that 12,000x return...
Apple has sold ~2B iPhones. With a clear understanding of human psychology, Apple designed its packaging to make these ~2B new iPhone unboxing experiences very memorable (and pro...
“I spend too much at Starbucks” is a legendary meme. It's also not an accident: the coffee retailer -- worth $120B -- uses many psychological hacks in its store and menu designs t...
Costco is the world's 3rd largest retailer by sales, notching $190B+ annually (behind Amazon, Walmart). The company is all about "value" and uses psychological hacks in its busine...
IKEA is the world's largest furniture brand. With annual sales hitting ~$50B+, it's the King of "buy stuff you never planned to buy". Unsurprisingly, IKEA designs its stores with...
OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message" Here are 12 gems 🧵
A Netflix user will browse the app for 90 seconds and leave if they find nothing. Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user...
I interviewed Peter Diamandis, the founder of XPRIZE who's worked with (and studied) the likes of Elon Musk, Larry Page, Ray Kurzweil and Jeff Bezos. Here are 5 mindset framework...